Why do businesses need social media? It’s a good question, and one that everyone should ask before they get started. After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).
What are your goals? Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Like any marketing strategy, it takes maintenance and a clear vision of the bigger picture. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales.
Which is why, of course, your business needs a killer social media strategy. In order to tap the potential of this fabulous marketing tool, you’ll want to first determine if social media can meet your goals and objectives. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort.
1. It finds your customers
2. It tells you what they like
3. It reveals their interests
4. It introduces your brand
5. It expands your reach
6. It gives you feedback
7. It provides a test audience
8. It showcases your company’s personality
9. It makes you accessible
10.It lets you share
Read more: http://www.techipedia.com/2010/why-social-media-strategy
Quelle: Tamar Weinberg
Guest post: Beth Hrusch
Saturday 5 June 2010
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